QUESTION:
Our hospital received a threatening letter from a lawyer, claiming that our website uses Google Analytics and, in doing so, has violated wiretapping laws. Is this legitimate or a scam? What should we do?
ANSWER FROM HORTYSPRINGER ATTORNEY RACHEL REMALEY:
Some might believe the letter you received is both legitimate and a scam, wrapped up in the same package. Specifically, as you likely know, the U.S. legal system acknowledges/permits class action lawsuits – essentially, lawsuits filed by one or more “class representatives” who litigate the claim on behalf of all similarly situated class members (the aggrieved individuals). In concept, class actions permit litigation of claims where the damage to any one litigant may be too small to warrant a single individual shouldering the expenditure of fees/costs on complex litigation. By grouping the claims of the entire class together, the lawyers who manage class action lawsuits make their money (since they collect their legal fees/costs first, out of any settlement or award), making it possible for these claims – that may otherwise go unaddressed – to be brought.
With that said, many of the class action lawsuits threatened/brought in recent years seem to originate with lawyers looking for a hook to justify a claim. Often these firms run advertisements looking for individuals willing to serve as a “class representative” plaintiff, giving assurances that those volunteers won’t have to pay any upfront fees and, for their time, will be awarded a greater share of any settlement/award that results from the suit. One begins to wonder if, for many of these suits, anyone was ever “aggrieved” to begin with. Some of these firms even sell an interest in the lawsuits to private equity investors. If the suit eventually results in a settlement or award, the firms/investors win big. Class members usually receive paltry payouts. Sometimes, they are a few cents or dollars. Sometimes, there is no payout for the class members, just promises by a company to do better in the future. Either way, the law firm walks away with its fees/costs recouped.
So, the letter you received is probably a legitimate letter from a lawyer or law firm. If it alleges that some class of individuals is aggrieved, it remains to be seen whether any individual actually believed they were aggrieved or knew anything about the alleged wiretapping violation described in the letter. A quick search of the internet will reveal for you that these types of letters/claims are rampant, and not just with respect to health care organizations. They are just one of the many ways that firms/plaintiffs have been pursuing class action claims in recent years. Remember several years ago, when a spate of lawsuits alleged that health care entities were violating HIPAA and state healthcare privacy laws through tracking that occurred on their websites? We have also seen some firms/plaintiffs taking a new angle, alleging that websites that show videos and track users are violating the federal Video Privacy Protection Act (VPPA).
The good news for you is that (1) you are not alone in being targeted in this way, and (2) a number of courts around the country have already rejected these types of claims under various state’s wiretapping laws. But, that doesn’t mean that you should simply throw the letter in the trash and ignore it. Any time you receive any correspondence alleging a legal violation or threatening to sue, you should notify risk management and legal counsel, so that they can help the organization decide the most appropriate response. In most cases, the next step will be to promptly notify your insurance carrier (who may decide whether to appoint specific counsel to manage the response, put a litigation hold in place, etc.).
Finally, receipt of a letter like this can be a good time for the organization to review its current practices to ensure that there are not gaps in compliance/areas of risk. The Department of Health and Human Services put out a guidance document, “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” that may be helpful to review, if website tracking concerns are new to you. As the HHS website makes clear, some of the guidance has been limited by court action. But, if you are looking for more information about why website tracking is of concern and some steps that might be taken to address privacy concerns, it is a good place to get started.
If you have a quick question about this, e-mail Rachel Remaley at rremaley@hortyspringer.com.